Here’s a breakdown of the 7 steps for YouTube:
- Define Goals & Objectives: Start by setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, like increasing watch time, subscribers, or leads, tying them to business outcomes.
- Know Your Audience: Create audience personas to understand their demographics, interests, and pain points, guiding your content creation.
- Plan Content & Calendar: Develop content pillars (themes) and use a content calendar to schedule consistent, high-value videos, ensuring a steady flow.
- Optimize for YouTube SEO: Research keywords and optimize video titles, descriptions, tags, and eye-catching thumbnails for discoverability and clicks.
- Promote Across Channels: Share YouTube videos on other platforms (LinkedIn, X, Facebook, newsletters) and embed them in blog posts to expand reach.
- Engage Your Community: Respond to comments, ask questions, and build conversations to foster a loyal subscriber base.
- Track, Analyze, Improve: Use YouTube Analytics to monitor key metrics (watch time, CTR, subscribers) and refine your strategy based on data.
This video explains the first few steps to